GBP Management Software For Finance Sector: How Can it Help Increase Online Visibility?

Learn how the features of a GBP software can benefit your business to increase online visibility and convert more customers.

The number of “NBFC near me” searches on Google have grown 500%, and searches for “Bank near me today/tonight” by 900%. Taken individually, these numbers are eye-watering.

But for businesses, the after-effect of these trends matters most: users clicking on their Google Business Profile(GBP) listing and convert into leads. As GBP is now known as Google Business Profile is often the first brand touch point for customers.

Done right, it increases online visibility and becomes an effective converter. But without boatloads of time and extensive SEO knowledge, optimising a GBP listing is an uphill struggle. So, the wiser option is to draw upon the strengths of GBP software.

This article will discuss all you need to know about GBP management software — what it is and why you need it in your tech stack for success.

What Can GBP Software Do to Fix Your Online Visibility?

The key to increasing online visibility is updating your GBP listing daily or weekly. Ensuring a complete and updated profile with all the latest information keeps you relevant in searches by improving hyperlocal SEO.

In broad strokes, GBP software enables you to update all listings as often as you need from one dashboard. But, dive deeper, and the management tool becomes indispensable to strengthening your digital footprint.

Editing and managing a hyperlocal digital presence

Establishing and maintaining an online business presence where local customers can find you is crucial. With GBP software, you can dramatically improve the quality of your hyperlocal footprint, ensuring you are seen where it matters and by those who do.

“Businesses that verify their information with Google Business Profile are twice as likely to be considered reputable by consumers.”

You can create a listing, claim it, and verify it from a single dashboard. Or manage all your listings across locations and branches from a centralized place, saving time and effort from having to monitor each of them individually.

Updating GBP listing information

What happens when a customer finds out that the business hours mentioned in your GBP listing were wrong? Or the contact information listed doesn’t work? You lose patronage due to poor customer experience, which businesses cannot afford in the current competitive market.

GBP software periodically scans listings and other platforms to check that your name, location, address, email, phone number, website services, etc., are accurate and complete.

The Google Business Profile management platform also keeps the description, category, and attributes of your listing updated using multiple keyword strategies. Put together, it makes sure there is information uniformity across platforms, and your bank image is consistent and reliable.

Posting geo-targeted pictures

A feature of Google Business Profile is posting pictures and videos of recent projects, products, or customer-generated images. Such posts are beneficial for three broad reasons:

1. Listings with images get more clicks.

2. It’s an opportunity to market best-selling products, discount codes, recently launched products or planned events and convert inquiries into sales.

3. It’s another approach to keeping the GBP listing updated.

GBP software has a post function that allows you to publish geo-targeted posts instantly or schedule them for a later date. The benefit here is the ability to upload content across multiple locations simultaneously.

Boost hyperlocal SEO

The pivotal feature and boon of GMB software are helping improve SEO. These platforms offer advanced keyword analysis during GMB listing creation. That puts your brand on top of all searches, impacting your growth in the local market.

Further, they manage keywords, carefully monitoring them as the business and ranking evolve. Then, when needed, they update the necessary information to improve SEO.

GBP management software also boosts your rankings in local and “near me” searches by creating high-authority backlinks. In addition, it adds your business information to multiple local directories with high domain ratings, giving your website backlinks that help it rank higher in search results.

Without GBP software, your team would have to find leading business directories and manually add your website URL and required information to each.

Building reputation with customer reviews

Google customer reviews[1] drive your search ranking and earn the trust of customers. And GBP software is pivotal to collecting and managing reviews, ultimately lending credibility to your business.

From a Google review link, you can share all online communication to QR codes that you can place at all physical branches, the software actively works to gather more 4-star and 5-star customer reviews. Moreover, since it collates all customer reviews in one place, you can respond to them in real-time and solve problems faster.

Training and insights to leverage GBP

Knowledge is power, and that’s the final advantage GBP software offers. It educates your team on why creating and maintaining a Google Business Profile is critical and how it impacts discoverability and credibility for the better.

The platform also provides a comprehensive list of dos and don’ts and success tips to utilise GBP listings better.

And lastly, GBP management software gives you access to business insights. For example, it equips you with analysis reports on online search data that span every level: branch, location, national, and CMO.

So you can track views, visits, and inquiries for your listings. You can even keep an eye on ROI and make data-backed decisions on improvement strategies through an intelligent dashboard.

ProManage, An Umbrella GMB Software

Most GBP software simply offers Google Business Profile management. So, when picking a GBP tool, look for one with more dynamic features like ProManage. ProManage is a one-stop-shop to add, edit, or update any business information on any channel.

Everything is uploaded from a single entry point — from updating a new website to uploading social media content. This includes updates to Google maps, Google listings, Google generic search, etc.

ProManage also creates a mobile-first website for you, even if you already have an official one. In addition, it gives your business the leeway to utilise additional keywords.

Finally, ProManage makes it easy to track, respond to, and engage with customer requests with a unique Business Virtual Number (BVN).