Why You Should Never Forget to Claim Your GMB Listing
On Google, having and claiming a GMB listing is still one of the most powerful SEO strategies. Here are six benefits of claiming your GMB listing.
Have you ever wondered how long your local business website would take to rank at the top in search engines like Google? Or how can you compete with hundreds or thousands of similar listings from other providers?
Claiming your listing on Google My Business (GMB) is the first step to viewing your business insights. Once you’ve claimed your business, you can view a dashboard with important information about the performance of your website and reviews. You can also see data on how many people search for you on Google and how they found you.
Claiming your GMB listing will provide you with more traffic, visibility, and leads. Google My Business is a free service that helps small business owners grow online. It provides tools like maps and reviews that make local businesses more visible and help boost sales. It allows them to create, edit and manage their listings on Google Search and Maps. It also solidifies your presence as a reputable provider by awarding bronze, silver, or gold status for verified Google My Business listings.
8 Reasons You Shouldn’t Forget to Claim Your GMB Listing
Claiming your listing on GMB is the only way to fix incorrect information about a business. If you claim your business, you can upload photos and videos of your establishment, which will appear on Google Maps and other search engines. With the help of a Google My Business listing, it is easier for companies to reach potential customers and increase their customer base. It is one of the most important things you can do for your marketing strategy. Here are eight reasons why you should claim your GMB listing.
1. Increase Your Visibility
It’s one of the most effective tools for local businesses to attract new customers in a given area. When people search for certain services, they can see the ones available closest to their location. You can also use tools like Hyperlocal SEO to achieve this.
2. Take Control of the Information to Display
Claiming your listing allows you to edit the information displayed on your Google search results page. People who search for you will see the most accurate and up-to-date information you choose to display.
You control the information that Google displays about you by claiming your listing.
Claiming your account also helps protect against identity theft since it makes it harder for someone else to take over your online identity and post things in your name.
3. Receive More Leads
Do you need help getting leads? GMB can increase your lead generation ten times with the click of a button. It’s an easy, affordable way for potential customers to find and contact you online.
Google My Business listing is critical in building your online presence and helps you stand out from your competitors and get more leads.
4. Get Insights with Google Business Profile Insights
Google Business Profile (GBP) Insights is a powerful tool for anyone in the digital marketing industry. This tool will provide you with data on things such as how your search performance looks like, what other people are searching for when they search your company name, and the number of views your listing has received. You can access this valuable data by signing up for a free account!
GBP Insights do more than just report on the data from the Search Console. It’s a one-stop-shop for understanding how well your site performs in the search engine results pages (SERPs), where you can see what pages are bringing in traffic and what keywords are driving your rankings.
5. Improve Your Conversion Rates
Google’s GMB listings are increasing in value to the point where it is necessary to claim your listing if you want to reap the benefits. Claiming your GMB listing will give you a greater number of social media shares, increased website traffic, and increased web conversions.
6. Boost Your SEO Rankings
Search engine optimisation can often be an overwhelming task for a small business. However, you can use specific tools to make your site visible in organic searches and improve your exposure. Content creation and specific keywords can positively change your website’s SEO rankings. This will help your website rank higher in the SERPs and attract more traffic from the search engines.
7. Increase Your Brand Awareness
A Google My Business listing is essential for businesses to increase brand awareness. It also helps your business stand out from the competition because it allows potential customers to find and contact you easily and see how you compare to other businesses.
8. Get More Reviews
Reviews are essential to getting more exposure and credibility, leading to more sales.
Users can give ratings and reviews, reply to other reviewers, and more. The web interface is simple and highly efficient for businesses and consumers. Claiming your GMB listing will help you interact with your customers directly, thus creating a more interactive customer experience at a personal level.
GMB Makes Hyperlocal Discovery Easier Than Ever Before
Hyperlocal marketing is an essential component of today’s marketing strategies. It is the best way to reach consumers and increase Return on Investment (ROI). But managing hyperlocal marketing campaigns can often be time-consuming, and it’s easy to get stuck in siloed thinking.
At ProManage, we take the time to understand your needs and guide you through the listing process. We tailor and manage listings for your business.
ProManage’s marketing analytics machine can help you optimise, streamline, and scale your marketing efforts. Book a demo today!
